Job Description

University of Utah Job Description

Job Summary

Coordinates marketing and communications to maximize sales, create brand awareness and ensure effective internal and external communications.

Qualifications

Bachelor’s Degree in Marketing, Communications, or a related area, or equivalency; one year of related experience; and demonstrated human relations and effective communication skills.

Experience in different styles of writing, publishing software packages and advertising concepts may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Essential Functions

1. Coordinates and implements marketing communication projects that include public relations, advertising, creating brand awareness, and special events management. 
2. Coordinates promotions including selecting and ordering promotional items and overseeing the design, printing, mailing, and delivery of promotional materials.
3. Writes and produces written communications tools.
4. Writes advertisements, press releases and public service announcements, occasionally, to facilitate overflow work of copywriters.
5. Provides video camera work, editing, script writing and production for public service announcements and/or promotional videos.
6. Identifies target market and purchases advertising space for magazines, newspapers, and radio.
7. Ensures nation-wide attention and awards by staying current on award contests and working with the Design and Marketing areas to enter these competitions.
8. Assists in marketing surveys, research projects and focus groups from initial questionnaires to compiling information.
9. May supervise Accounts Payable and Receivable to ensure all jobs are billed to clients and vendors are paid.

Problem Solving

The incumbent has the authority to assist clients in deciding whether to place ads in various media and whether the media fits their target audience. She/he also makes decisions on last minute catalog changes with clients and decides and shoots videos for production of various projects.

Representative challenges faced by the incumbent include supervising and working with various areas to coordinate marketing and communications efforts. He/she produces professional video camera work for public service announcements; supervises Accounts Payable and Receivable; purchases advertising space; and participates in national award-winning contests.

Comments

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking. 

Seldom: Bending, reaching overhead.