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Job Description




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University of Utah Job Description


Job Title: Public Relations Specialist
Job Code: 2142 Grade/FLSA: E/Exempt
Updated By: Kirsten Mika - 06/01/2016 09:22:39 am

Job Summary

Plans and implements a public relations program that disseminates news about University or department events, research achievements, and personality profiles to the media, state and local governments, and local community.

Qualifications

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, related field or equivalency; three years relevant experience required. Demonstrated human relations and effective communications skills also required.

Expertise with local media markets and knowledge of statewide, regional and national media preferred. Five years experience as a public relations practitioner or related field may be preferred.

This position is not responsible for providing care to patients. 

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Essential Functions

  1. Plans, coordinates and implements an effective internal and external public relations program designed to keep the public informed of the programs and achievements of the University or assigned department.
  2. Develops content and design of all publications and on-line media.
  3. Develops and fosters relationships with members of the media.
  4. Prepares and distributes news releases, story ideas, photographs and videos to media representatives and other University constituencies.
  5. Coordinates public events and special projects as assigned.

Problem Solving

Challenges associated with this position include planning and developing publications that are effective in promoting or increasing the interest and awareness of the University to the community, while remaining within budget. The incumbent determines how best to design and implement effective communications and marketing campaigns in order to communicate messages that attract interest and participation.

Comments

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking. 

Seldom: Bending, reaching overhead.



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