Job Description

University of Utah Job Description

Job Summary

The System Chief Marketing Officer (CMO) is a member of the health sciences executive team and will lead the development and execution of an integrated marketing strategy that fuels system growth, deepens consumer and patient engagement, strengthens internal and external alignment, and enhances the University of Utah Health brand across local, regional, and national audiences.

The CMO will operate with high visibility and influence across the enterprise—including regular collaboration with the SVP/CEO, U Health Board, System Chiefs, SVP Cabinet, Deans, and Senior Leadership across missions. This role is a strategic and cross-functional partner to Communications, Advancement, Human Resources, Departments, Clinical Enterprise, Institutional Partners, National Organizations, Education, Research, and Community Engagement Missions.

Brings a unique balance of brand leadership and strategic marketing, with the ability to inspire audiences, translate insights into action, and drive measurable enterprise-wide impact in alignment with the mission of an academic health system.

Qualifications

• Master’s degree required
• 3+ years prior experience as VP of Marketing, Chief Marketing Officer, or equivalent executive-level role.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Essential Functions

Your leadership of research across health sciences should focus on the following high-level goals:

• Lead Brand and Marketing Strategy: Develop and implement an enterprise-wide marketing strategy aligned with U of U Health’s mission and values. Champion a unified brand identity that drives cultural transformation, institutional visibility, and strategic growth.
• Drive Strategic Campaigns: Oversee multichannel, outcome-driven campaigns that support care line growth, consumer engagement, and reputation enhancement. Collaborate with Strategic Planning to guide market development initiatives.
• Deliver Market Intelligence: Lead research and analysis of market trends, consumer behavior, and competitive landscape to inform strategy, segment audiences, and optimize messaging.
• Modernize Digital Experience: Oversee digital platforms—including web, CRM, and content systems—to deliver a cohesive, personalized user experience. Align digital strategy with IT and communications infrastructure.
• Ensure System-wide Alignment: Lead the Marketing Steering Committee and partner across clinical, academic, and community missions to integrate brand and marketing efforts.
• Oversee Marketing Operations: Manage marketing performance, KPIs, and ROI. Steward a multimillion-dollar budget aligned with institutional priorities and fiscal accountability.
• Lead High-Performing Teams: Recruit, mentor, and develop a diverse marketing team. Foster a culture of innovation and excellence with clear expectations and growth opportunities.
• Advise Executive Leadership: Serve as a strategic advisor to senior leaders on brand identity and stakeholder engagement.

Key Priorities:

• Unify Brand Identity and Messaging: Define and evolve a compelling brand that reflects U of U Health’s integrated academic mission. Ensure consistent application of visual and narrative standards across all touchpoints.
• Advance Digital Transformation: Modernize digital platforms to deliver seamless, accessible, and user-centered experiences. Drive personalization and alignment with consumer expectations.
• Execute High-Impact Campaigns: Design and lead data-informed campaigns that enhance growth, reputation, and engagement. Use segmentation and analytics to refine outreach and improve performance.
• Align Partnerships and Sponsorships: Evaluate and manage community sponsorships and institutional partnerships to ensure strategic alignment and mission impact.
• Strengthen Brand Architecture: Establish a cross-functional messaging framework that supports all missions—clinical, education, research, and community. Collaborate with Communications to articulate brand purpose and differentiators.
• Ensure Operational Excellence: Drive performance through disciplined operations, transparency, and shared resource alignment. Manage budget and collaborate on team structures with Communications leadership.
• Support Executive Initiatives: Lead or contribute to additional strategic projects as assigned by health system executive leadership.

Problem Solving

Skills & Abilities:

• Expert in digital marketing and content strategy
• Expert in marketing analytics, KPI’s and performance metrics
• Ability to manage large market budgets and optimizing ROI
• Ability to interpret market trends and audience behavior to inform strategy
• Ability to work cross-functionally with health system partners and executive leadership
• Ability to lead, mentor, and inspire a multidisciplinary team. Committed to operational excellence, innovation, and continuous improvement.